Power your Platform with Personality Insights.

Your employee’s and client’s Financial DNA, Business DNA, and Communication DNA are their digital fingerprint. Unlock their DNA using technology to predict outcomes, customize experiences, and increase performance.


Since 2001, DNA Behavior has been developing world-class, validated, discovery processes that reliably predict and store personality data. Using the DNA API and a bit of your creativity, you can access this data in real-time to create the next new “killer app” and solve the world’s largest business, financial or life challenges.

Errors overview

We use standard HTTP response codes for success and failure notifications. In general, 200 HTTP codes correspond to success, 40X codes are for developer or user related failures, and 50X codes are for server related issues. We’re always working to minimize API errors related to DNA integrations and to address connectivity issues across infrastructure.